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SiteScout by Centro

THE EASY TO USE
SELF-SERVE DSP

Stop worrying about your digital dollars and plug into an advanced advertising platform that streamlines everything for you. This is where efficiency and effectiveness meet.

Self-Serve DSP
RTB

Real-Time Bidding
(RTB)

Get instant access to your viewers at any scale, across a variety of channels. The real-time nature of this technology buys individual impressions at the most efficient price available – milliseconds before the ad is served.

RTB Reporting

Instant & Granular
Reporting

With real-time bidding comes instant reporting. Log in to the platform to view and download comprehensive campaign performance reports. Compare and measure every angle of your campaigns with full transparency.

Brand Safety

Campaign Efficiency &
Monitoring

SiteScout’s intuitive platform comes with built-in safety measures and organizational tools to help you with the little (or big) tasks that accompany managing digital campaigns.

Targeting

Comprehensive Targeting Capabilities

Find your audience, then find what works. Use layers of data to target your exact audience. Then reach them again with retargeting technology.

REAL-TIME BIDDING (RTB)

SiteScout by Centro RTB

Maximum Reach
Our DSP platform plugs into all major ad exchanges, giving you access to tens of billions of impressions across desktop and mobile.

Built-In Ad Serving
No ad server? No problem. The SiteScout advertising platform handles all your ad serving and content delivery. Every campaign, every time, no additional charge.

 

INSTANT & GRANULAR REPORTING

Real-Time Statistics
Watch your advertising campaigns perform live, and optimize them in real time. Instant reporting means optimizations happen right away. Fewer delays mean you minimize ad spend waste while you maximize performance.

Granular Reporting
Stop worrying where your ads are appearing. SiteScout by Centro’s demand side platform provides full reporting transparency down to site, placement, and creative levels.

RTB Reporting

CAMPAIGN EFFICIENCY & MONITORING

Campaign Tools

Frequency Capping
Limit how often your ad is shown to the same person in a given time period. Increase or decrease the cap, depending on whether your goal is performance or branding.

Budget Pacing
Don’t blow through your entire advertising budget on day one. Our custom-built pacing solution ensures that budget is delivered evenly according to your campaign goals.

Brand Protection
Our best-in-class technology allows you to guarantee your ads only appear on reputable web pages.

Auto-Optimization
You may have multiple campaigns, multiple sites, or too many ads to tweak manually. We can automate the optimization process for you.

COMPREHENSIVE TARGETING CAPABILITIES

Conversion Tracking
The most straightforward way to determine if you are running a profitable real-time bidding campaign. Track conversion and revenue for use in your reporting.

Landing Page Tracking
Track the performance of your landing pages by adding a small piece of code to them. See how many people click through to your next step.

Day Parting
Certain RTB ad campaigns perform better at different times of the day. Use our hourly reports to figure out when your campaigns perform best, and set them to run only during those times.

Retargeting
Get a second chance to make a first impression. Target people who have already visited your website with custom ad campaigns designed to bring them back.

Contextual Targeting
You can infer consumer interests by the content they read online. Our DSP’s contextual targeting feature allows you to serve them a relevant ad on the right page.

Demographic Targeting
Use demographic and consumer-interest targeting to show ads solely to your target audience. No more wasted ad buys.

Geographic Targeting
Our geographic targeting is so powerful that you can show your ads to anyone, anywhere. Target by country, region, city, or zip code.

Domain Targeting
Protect your brand by limiting RTB ads only to approved websites, or blacklisting sites you don’t want.

Comprehensive Targeting

WHO DO WE WORK WITH?

We are partnered with world-class digital media companies.

Rubicon Project
Pubmatic
OpenX
PulsePoint
1 by AOL - Display
One by AOL - Mobile
BrightRoll by Yahoo!
Lotame
Nielsen Marketing Cloud
Oracle Data Cloud
Inneractive
comScore
Epsilon
Dataxpand
LiveIntent
Altitude Digital
grapeshot
Sizemek | Peer 39
sovrn
Appnexus

START ADVERTISING TODAY!

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