RTB – Privacy Policy

SiteScout Inc. is committed to protecting the privacy of online consumers. This document outlines our technology and the practises we use to collect information.

Privacy Compliance

SiteScout does not collect any personally identifiable information (PII) from users. SiteScout adheres to the privacy guidelines created by the Direct Marketing Association (DMA) and the Interactive Advertising Bureau (IAB).

Information Collection

SiteScout is a technology service provider. When you see an ad that has been served by sitescout.com, the website you are visiting has commissioned SiteScout to act as an agent to deliver advertisements and report on advertising activity. The website you are visiting may be: a SiteScout customer or a website who is selling ad space to one of SiteScout’s customers. The information collected by SiteScout on behalf of our customers is the property of that customer and is only used by SiteScout to customize ad serving for that customer.

SiteScout, through the use of cookies and pixel tags, collects anonymous usage statistics. These are industry standard technologies used by many major websites. No personally identifiable information is collected or used in this process. Information that is collected may include: session data, geography, browser information, IP address, operating system type.

Do we use cookies?

Yes. Cookies are small files that a site or it.s service provider transfers to your computer.s hard drive through your Web browser (if you allow) that enables the sites or service provider.s systems to recognize your browser and capture and remember certain information. Cookies are often wrongly categorized as .Spyware., or as a virus or other malicious program. A cookie itself cannot do anything except help a Web site behave in a manner customized to you.

SiteScout uses cookies to enhance your browsing experience by preventing you from seeing the same advertisements repeatedly. Cookies can also be used for Pixel tracking which is explained below.

It is possible to tell your browser to reject cookies for all sites or specific sites. Rejecting cookies is not recommended however, as cookies are intended to improve your browsing experience. For more information about removing cookies, please see the “Opting Out” section below.

Pixel Tracking

To ensure the correct delivery and success of our customer.s advertising campaigns, SiteScout uses pixel tracking tags to measure usage statistics. SiteScout customers will have their partner websites place these pixel tags on their websites. These tags allow SiteScout software to measure non-personal behavioural patterns which indicate the success of the advertising. No personally identifiable information is collected during this process.

Audience Pixels

To ensure that users are getting the best quality of advertising, SiteScout uses audience pixels to match ads to users. Audience pixels do not store any personally identifiable information, but allow SiteScout to match a user who has previously been served an audience pixel when they are being served an advertisement. How it works: One of SiteScout’s clients places an audience pixel on their website. In the future, the SiteScout system allows the advertiser to serve advertisements to users who have visited that webpage. SiteScout and our clients do not collect any personally identifiable information and cannot. SiteScout does not use this information for any other purpose than serving advertisements on behalf of it’s clients. SiteScout clients do not have direct access to this data. If you would like to opt-out of SiteScout’s audience pixel technology please see instructions below in the “Opting Out” section.

Disclosure of Information

SiteScout does not provide any of your personal information to our customer or their partners when you view an ad. The data we collect using cookies and pixel tags is only viewable by our customers and contains no personally identifiable information.

Opting Out

If you do not want to store this information in your browser, you can easily deny, or opt out of, cookies. There is more than one way to opt out of cookies: manually delete your cookies by following the instructions contained in the “Help” section of your browser; or, go to our Opt Out page. We will no longer deliver ads targeted to your preferences and usage patterns.

In order to opt-out you must have cookies enabled: In order for the opt-out process to work correctly on your computer, the browser must be set to accept third party cookies. If you use a different computer, change web browsers or delete this cookie, you will need to opt-out again.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our site may make any changes to their information at anytime by logging into their control panel and going to the ‘Edit Profile’ page.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at http://www.sitescout.com/legal/.

Your Consent

By using our site, you consent to our online privacy policy.

Changes to our Privacy Policy

If we make changes our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on June 6, 2011

Contact Us

If there are any questions regarding this privacy policy you may contact us using the information below.


630-185 The West Mall

Toronto, Ontario M9C 5L5