As you may have heard, we have been quietly testing Google’s Ad Exchange for a while now. Today, we are happy to announce that it is available to all SiteScout users, resulting in over 7,000 additional premium sites to our already extensive inventory!
Google has some of the highest-quality inventory available, and we strongly recommend testing your campaigns across these new sites. Google Ad Exchange will also have a dramatic impact on the reach of your retargeting campaigns, so be sure to re-test these as well. If you need help, check out our retargeting guide.
This launch also gives us access to a huge amount of Google’s “hidden” inventory, on request; so, if you need more traffic from Australia, UK or wherever, let us know and we will make it available for you. For example, we’ve added almost 300 new sites from Brazil to the system as per a request from a user. Just reach out to your account manager, or leave a comment below with the details of what kind of inventory you need.