SiteScout AdServer

SiteScout

High-Performance Ad Server for Advertisers

Performance Media Buying with SiteScout AdServer!

Maximize the ROI of your direct campaigns with the most advanced ad server for data-driven advertisers

 

If you would like an in-depth explanation of how the ad server works, please contact us and one of our reps will give you a walk-through of the system.

Highlighted Features

  • Container Ads / Hybrid Text Ads

    Serve multiple ads within a single placement. Although they appear on the publisher’s site in a single ad unit, each ad within that unit is completely independent from the others. All tracking and reporting is independent. There is no limit to how many ads can be served within a single placement, and individual ads can be ordered and weighted to control exactly where, and how often, they appear in the placement.

  • Impression Recycling

    By enabling impression recycling the placement will automatically refresh on the publisher’s page after a definable period of time (e.g., 60 seconds) to display a new ad without reloading the page itself. This gives you repeat opportunities to advertise to the same user on the same page.

  • Real-Time Statistics

    Impressions, clicks, and conversions (sales) show up in the reports within seconds. Graphs and charts allow you to see statistics for any desired date range. All reports can be exported for use in spreadsheet software.

  • Ad Vault

    Quickly store creatives in your own AdVault for use as templates. Create the ad once, and upon creating a new campaign, import a creative from the AdVault with only a few clicks.

  • Built-in Content Delivery Network

    Host your creative media on our fast, reliable, content delivery network (CDN). Global content distribution mean that your ads will load fast anywhere in the world.

  • Automatic Revenue Tracking

    Use tracking pixels to measure conversions or other actions. Revenue statistics show up in your reports (in real-time) the moment a sale is made.

Targeting & Optimization

Geo-Targeting

Geographically target ads to users based on city, region or country.

URL Targeting

Target ads based on the URL of the website where the ad is being displayed. This can be invaluable when working with ad networks that spread ads out across multiple sites.

SubID Targeting

SubIDs can be sent from the publisher/ad network to represent the URL of the site or any other dynamic data. Target ads based on the SubID of your choice.

User Agent Targeting

Target ads based on the user’s browser.

Day Parting

Day parting is an option that allows you to control what times of the day, and which days of the week, an ad will be served.

Frequency Capping

This feature allows you to control how many times the same ad will be served to a unique user within a definable time period (e.g., 24 hours).

Split Testing

Split test single ads or groups of ads against each other to measure performance. SiteScout AdServer can do split testing in a variety of different ways.

Ordering and Weighting

Control the order in which ads are shown, or weigh ads so that some are shown more often than others.

Storyboarding

A sub-feature of frequency capping, Storyboarding allows you to create a series of ads that will be displayed in proper sequence to each unique user.


Management

Publisher Logins

This feature, designed to streamline and simplify your work process, makes it possible to easily create an account for each publisher. Individual publishers can log in to a limited version of your admin interface to compare impression and CTR statistics, as well as approve or disapprove ads.

Custom User Accounts

In addition to publisher log-ins, it is possible to create an account for any type of user. The accounts are completely customizable so that you can control exactly what a user can see or do while they are logged into the account. Anyone with admin access can customize (for each specific account): which statistics are viewable, ad editing ability, viewable AdVault folders, viewable publishers/networks accounts, and more. This feature is invaluable for anyone working in groups or teams.

3rd Party Pixel Management

When you are creating tracking pixels for your offers, you can also include 3rd party tracking pixels to be served at the same time.

On-Call Tech Support

If you need help using or implementing the software, we are more than happy to provide technical support at no charge.

Data Export

Reports in SiteScout AdServer can be exported as CSV files, which can be read by any spreadsheet software.

Fully Hosted Solution

SiteScout AdServer is a fully hosted solution, which means that you can focus on advertising and leave the technical details to us.

Creative Control

Full Text Ad Support

Creating text ads is easy with
SiteScout AdServer. Enter the title, description, and upload an image. Choose an HTML/CSS style, use geo macros, and then serve multiple ads within the same banner placement.

Geo Macros

Use tags such as {CITY}, {COUNTRY}, {REGION}, {COUNTRYAVB} and {REGIONAVB} to make geographically-specific text appear in your ads and increase CTR.

Custom HTML/CSS Styles

By using HTML and CSS, custom styles can be created and then quickly selected when making a new text ad. These styles enable an ad to blend in with (or stand out from) the publisher’s website to help improve visibility and CTR. A number of preset styles are included in the software, and Sitescout’s web designers will be more than happy to help you create your own custom styles.

HTML/Flash Ads

HTML and Flash ads are fully supported in SiteScout AdServer. Create ads, and then use ClickTags to insert links into your HTML or Flash.

Ad Groups

Using Sitescout’s unique ad grouping system, it is easy to create multiple groups of ads for a single placement and test them against each other. The weighting options make it possible to control precisely how often each ad group is displayed. Geo-targeting can also be used so that each ad group is specific to a particular country region or city. Comprehensive reporting allows you to see which ad groups are performing the best.

Statistics & Reporting

Real-Time Statistics

Impressions, clicks, and conversions (sales) show up in the reports within seconds. Graphs and charts allow you to see statistics for any desired date range. All reports can be exported for use in spreadsheet software.

Detailed Conversion Reporting

Get detailed reporting on every sale that is made from an ad. Detailed conversion reporting shows the exact time, IP address, offer code, and revenue for each conversion/action made. SiteScout AdServer pixel tracking technology makes this possible.

Geographical Statistics

For any publisher, placement, ad group, or ad, you can see a breakdown of stats on the geographic locations where ads are being served. Invaluable for optimizing geo-targeting rules.

URL Statistics

For any publisher, placement, ad group, or ad, you can see a breakdown of stats showing which URLs on which the ads are being served. Invaluable for setting URL targeting rules.

SubID Stats

For any publisher, placement, ad group, or ad, you can see a breakdown of stats showing which SubID the ads are being served under. SubID can represent the URL of the site, or any other dynamic data. Invaluable for setting SubID targeting rules.

Hourly Stats

See the hourly breakdown of any stats for any date range. Very helpful for determining Day Parting rules.

Unique Click Tracking

This feature (which can easily be turned on and off for each individual placement) allows you to see which clicks are coming from unique users within a defined time period (e.g., 24 hours).

Dynamic Revenue Pass-thru

If you promote an offer which doesn’t have a static revenue amount (e.g., percentage-based commission), you can have the revenue amount passed from the conversion page using your tracking pixel.

Click Macros

Click macros allow you to pass data from SiteScout AdServer to your landing page. Ad Id, Placement ID and Publisher ID are among the stats that can be sent.

If you would like an in-depth explanation of how the ad server works, then check out our docs at http://docs.sitescout.com/. There you will find documentation, tips, reference, FAQs and tutorials for all of our software.

If you would like a FREE DEMO of how the ad server works, please fill out our request form. One of our skilled representatives will contact you as soon as possible.